Senior Brand Strategist @ Olson
Meredith helps brands think like people. She connects what people care about most to what her clients’ brands have to offer. Through strategic planning, brand positioning, consumer research, and campaign development, Meredith focuses brands on what matters most to drive business success: serving a real purpose in people’s lives. Current and/or past clients include McDonald’s, Discover Boating, the Minnesota Lottery, PepsiCo, and the Royal Canin pet food company. She is also the chair of the Minnesota Interactive Marketing Association’s brand committee, helping shape MIMA’s new brand position and identity. Meredith has an M.A. in Strategic Communication from the University of Minnesota–Twin Cities, and a B.A. in Journalism and Mass Communication, and Political Science from the University of North Carolina–Chapel Hill #goheels.