Bridget is a digital native whose career is closely mapped to innovations in digital channels and finding new ways for brands to engage their audiences, both online and IRL. She got her start when social for business became a boom, and in the nearly 10 years since has helped organizations leverage social channels to better tell their stories, connect with customers and drive sales — all while navigating the ever-changing digital landscape.
From working with Twitter to develop alerts for parking availability at one of the world’s largest shopping destinations to throwing a virtual pool party on Snapchat, Bridget’s strategic thinking and creative prowess have helped brands push boundaries and better integrate social channels into their overall marketing mix. Her recent efforts for candy brand Trolli led to a nearly 5,000% increase in Snapchat followers in less than a year, a feature as a case study of platform success at Cannes, and a spot on Adweek’s Top 20 Tumblr Ads list two years in row. The work also brought press and accolades to both Periscope and Trolli for the fresh, creative use of social channels.