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STUDENT ADVERTISING SUMMIT

YOUR NEXT MOVE

February 10, 2017

Your Next Move

Setting the board for tomorrow

We dug through our cluttered game closet and dusted off a box full of triumphs, downfalls, and countless lessons. Gather ‘round the board and choose your trusty token before someone else claims it. Your Next Move awaits. Past champions will encourage you to set aside the instructions and follow your instincts instead. Meet us where friends are disguised as opponents and opportunities are cloaked in question marks. Put your left foot on confidence and embrace the twist and turns of your future in advertising, marketing, or public relations.

Select your character, spin the wheel, and spell out your fate. As with any board game, the more risky the journey, the more rewarding the victory.

Venture into Ad Land on February 10, 2017. Register now and strategize Your Next Move!

Game Makers

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Chuck Porter

Crispin Porter + Bogusky

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Samantha Bratel

KS95 & Hubbard Interactive

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Wendy Blackshaw

Minnesota Super Bowl LII

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Devin Johnson

Hubbard Interactive

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Martha Carrigan

Big Shoes Network

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Adam Dince

Arrowhead Holdings

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Meredith Engelen

Olson

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AJ Scherbring

Mirum

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Allison McMenimen

Nina Hale

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Barrett Goetz

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Miranda Soukup

FRWD

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Bridget Jewell

Periscope

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Jeffrey Epstein

Chicago Portfolio School

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Angie Beauchamp

Target Media Network

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Bailey Alto

Carmichael Lynch

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Cole McCloskey

Martin Williams

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Patrick Hunt

Hunt Adkins

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Shanna Apitz

Hunt Adkins

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Andrew Kent

Haworth Marketing + Media

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Kate Turner

Olson Engage

Plan of Action

Plot the first essential move before the draw of the card and the rolling of the dice. What follows are merely guidelines, but feel free to pursue your own course. If you step outside of your comfort zone, you may find yourself in a winning position at the end of the day!  (expand each time for detail)

Registration/Breakfast

Soon your hunger for competition will satiate, but now is the time to settle your actual appetite! Avoid collapsing like a jenga tower before the game begins. Fuel yourself for the day and chat with fellow participants.

25mins

Welcome/Intro

Once the board is set, you’ll receive a manual to guide you in this spectacular endeavor. Anyone can be an ally, so find a teammate who knows a thing or two and ask our committee for clues as the game unfolds.

15mins

Wendy Blackshaw

Keynote Speaker 1

Wendy is Senior Vice President of Marketing and Sales for Minnesota Super Bowl LII. Her 20+ years of experience in marketing and sales has included high profile brands like Sun Country Airlines, Mall of America and KDWB. She was named to Business Journal’s 40 Under 40, earning numerous retail, advertising and marketing awards.

45mins

McNamara Alumni Center

Wendy Blackshaw

Senior Vice President of Marketing and Sales - Minnesota Super Bowl LII

https://www.mnsuperbowl.com/home

Breakout Sessions

There’s a lot to divulge within the great game of advertising. During breakout sessions, there is no need to blow on the dice for luck. You get to tailor your experience for success! Create your own sequence of sessions to gain valuable knowledge and pass “GO” all the way to the top.

  • Breakout Session 1: 9:05 - 9:50
  • Breakout Session 2: 10:00 - 10:45
  • Breakout Session 3: 10:55 - 11:40
  • Breakout Session 4: 11:50 - 12:35

3hrs 30mins

LUNCH

Any monopoly player knows that it’s a long path to glory. Engage in some pre-round etiquette and enjoy a savory meal from D’Amico Catering. From apples to apples, we’ll have the cuisine to get you through the day. There are still plenty of spaces to move about, and you’ll need all the energy you can get!

1hr 10mins

Chuck Porter

Keynote Speaker 2

After a long career as an award-winning freelance copywriter, Chuck is now chairman and partner of Crispin Porter + Bogusky, one of the most awarded agencies in the world. He was named one of Inc. Magazine’s “Entrepreneurs We Love,” and in 2015, he was inducted into the Advertising Hall of Fame.

45mins

McNamara Alumni Center

Chuck Porter

Partner and Chairman - Crispin Porter + Bogusky

http://www.cpbgroup.com

Roundtables & Portfolio Reviews

Network with the practiced professionals of Park Place or take a risk and receive feedback on your portfolio.

1hr 5mins

Networking Roundtables

Seat yourself next to experienced players within Account Management, Project Management, Media, Public Relations, Social Media, Experiential, Creative, and Account Planning. Ask your burning questions; nothing is taboo in these exchanges. Converse with suits and climb some ladders!

  • 2:05 - 2:20
  • 2:30 - 2:45
  • 2:55 - 3:10

1hr 5mins

Portfolio Reviews

To advance in this game, you must reveal your cards to the table and see how they stack up. Show experts your portfolio and collect 200 pieces of advice. Soon enough you’ll be gliding across the board.

1hr 5mins

Wrap Up/Closing

Every game must eventually end (save for Monopoly). Take this last chance to land on the space you desire.

10mins

Agency Tours

The board you explored today was just one of many! Now is your opportunity to glance at agencies where you may find yourself to be a pivotal player one day. Take a ride on the reading railroad for a tour and ask your guide to show you the secret passage so you may return one day.

1hr

Happy Hour

Once the clock stops, civility reigns and questions may be asked. Whether your personal success is decided by a coin flip or a fateful conversation, we’ll be happy to celebrate a game well played.  

Johnson Great Room - McNamara Alumni Center

200 Oak Street S.E. Minneapolis, MN 55455

2hrs

Attention all Players!

Pick Your Pieces

Gather resources and equip yourself before your perilous campaign. Unfortunately, there are no blue or pink pegs to represent you. This game of games requires conditioning, so dress comfortably in business casual attire.

Come Equipped

You never know when you might hit a snag! Invite a Player 2 (or 3) and navigate all rooms within the mansion. Bring your Clue detective notebook and sell your skills through business cards, resumes, and portfolios. Fine tune your strategy and you’ll be sure to succeed.

Pre-emptive Strike

Place your ships accordingly and your opponents will never see you coming. Do some detective work so the entire day isn’t a game of Guess Who. Devise your efforts with precision and prowess. Once the plan is executed, you’ll have acquired new relationships, a strengthened cranium, and a fierce passion for the game you once feared.

Ad Land

Boddy Mansion

McNamara Alumni Center,
200 SE Oak Street Minneapolis, MN 55455
612 624 9831

Parking

West of the Alumni Center

Don’t lose your marbles trying to locate Free Parking. The University Avenue Ramp is located at 1926 University Avenue SE. Enter the ramp on University Avenue. The cost is $3.00 per hour, with a daily maximum of $12.00.

Additional parking may be found in the Washington Avenue Ramp located at 501 Washington Avenue SE or in the Maroon Lot at 2010 6th St SE.

Click HERE for additional information on parking.

Hotels on Boardwalk

Hampton Inn & Suites
2812 University Ave S.E.
Minneapolis, MN 55414

Phone 612-259-8797

Days Inn Hotel
2407 University Ave S.E.
Minneapolis, MN 55414

Phone 612-623-3999

Register Today!

MEMBERS

$45 Pre-Registration
$50 Walk-in Registration (space permitting)

NON-MEMBERS

$50 Pre-Registration
$55 Walk-in Registration (space permitting)

10 TICKET PACKAGE DEAL

$400 10 Tickets Pre-Registration

Are you game? Advance your token to Go and register today! There are only so many starting squares, so space is limited.

Click HERE to register!

Team of Sponsors

http://ninahale.com

Knights

Meet the Committee

Hannah Botsford – Co-Director
Brittany Forsberg – Co-Director
Ben Hait – Design Lead
Kawika Asuncion – Designer
Emma Dahlgren – Designer
Molly Burke – Copywriting Lead
Dylan Boor – Copywriter
Jake George – Copywriter
Megan Siewert – Account Management Lead
Matthew Connors – Account Manager
Annie Holicky- Michaels – Account Manager
Jordan Nelson – Project Management Lead
Hannah Kuntz – Project Manager
Jarvis Xiong – Project Manager
Taylor Burke – Analytics Lead
Elizabeth Luke – Analytics
Audrey Wuest – PR and Social Media Co-lead
Jamey Boerjan – PR and Social Media Co-lead
Michael Kutek – PR and Social Media
Kim Le – PR and Social Media
Austin Zyvoloski – PR and Social Media
Claire Koory – Media Planning Lead
Mikayla Livingston – Media Planner
Patrick Dugan – Brand Ambassador Lead
Rachel Ball – Brand Ambassador
Olivia Peterson – Brand Ambassador
Aly Rhoades – Brand Ambassador
David Sullivan – Brand Ambassador
James Wheeler – Brand Ambassador
Meara Cummings – Web Designer

Interested in setting up the board in 2018? We welcome novices with a knack for strategy to join our committee. Draw a career card: Account Management, Project Management, Creative, Social Media/Public Relations, Analytics, Brand Ambassador, or Media Planning. Prepare to be the keeper of houses, cards, and the all important confidential envelope.

Email us at [email protected] for more information.

YAHTZEE!

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Ad 2 Student Advertising Summit, A production of AdFed MN