Ad2 Student Advertising Summit

McNamara Alumni Center - The University of Minnesota

SAS - A space odyssey by AdFed MN and Ad2


An Odyssey through the Universe of Marketing and Advertising

For those wanting to explore the infinite possibilities of the advertising industry, the Student Advertising Summit is an out of this world opportunity. We will show you what it takes to launch your galactic career and become a supernova in the industry. Join us as we venture into the final frontier and receive training from the industry’s hottest stars. Your mission begins Friday, February 7th, 2014. During this mission you will get a chance to learn from industry experts, explore agency spaces and participate in portfolio reviews that will help you transform from an alien to a total space cadet. We’re starting our countdown to takeoff now.



Be prepared for a day that feels infinite in possibilities and in time. Trust us, it will go by like the speed of light.


Meet our commanding speakers ready to give excellent advice and offer immense amounts of inspiration

  • Dan brings experience from every aspect of the media landscape to his current role at Viacom Media Networks. At various points in his career, Dan has been a media consultant, a digital producer, a content creator, writer and documentarian, and a creative director ‐‐ overseeing everything from websites to console games to mobile UX development. Today, he leads the Connected Content teams at VH1, which encompasses content created for linear and digital platforms, as well the brand's long‐ term strategies for media creation, distribution and promotion.

    Over the last two decades, Dan has worked at the forefront of the ever‐shifting media landscape, negotiating the complex intersection of talent, technology and a participatory audience. His passion for his work has led to several awards and honors, including citations from the Webbys, the Art Director's Club of New York, Communication Arts, the SXSW Awards, and the Emmys for Interactive Media.

    He lives in Brooklyn with his husband, two children and a small garden, all of which he tends to devotedly.

    Dan Sacher

    VH1 and Logo Digital

  • Chuck Porter joined the Crispin Agency in 1988 as Creative Director and Partner after a long career as an award-winning freelance copywriter. The agency was renamed Crispin & Porter, and within three years it had doubled in size and been named as one of the top 15 creative shops in the country. Today, the agency has approximately 800 people, with offices in Miami, Boulder, Los Angeles, London and Gothenberg, Sweden. CP+B’s clients include Microsoft, Best Buy, KRAFT, Domino’s, and Charles Schwab. The agency has been profiled in the New York Times, the Wall Street Journal, BusinessWeek, Forbes, and Fast Company. In 2009, CP+B was named Agency of the Year by Advertising Age, Adweek and Creativity magazine and in 2010 was selected by Advertising Age as Agency of the Decade.

    In addition to his role at Crispin Porter + Bogusky, Chuck is Chief Strategist for MDC Partners, CP+B’s parent company. At MDC, he identifies and assesses potential acquisitions and serves as a consultant to member agencies. Chuck is a past co-chairman and current board member of Advertising Week in New York, North America’s preeminent communications industry event, as well as past Chairman of the American Association of Advertising Agencies. Along with Martha Stewart and Michael Dell, he was named one of Inc. magazine’s Entrepreneurs We Love.

    Chuck grew up in Minneapolis. He graduated from the Journalism School at the University of Minnesota and went to the law school there but didn’t become a lawyer. Would you?

    Chuck Porter

    CP + B

  • Kathryn Duncan is singularly passionate about connecting smart talent to great clients. As managing director of Click, she spearheads recruitment for digital media and marketing professionals. A marketing veteran, she has worked closely with ad agencies, in-house corporate agencies, and Fortune 500 companies all across the U.S. Kathryn joined FRWD Co., Digital Media Agency in 2010 and launched Click in January 2014.

    Kathryn Duncan

    CLICK Talent

  • Shari is a fourteen-year veteran in the media industry for some of the nation’s top brands. Her enthusiasm for media innovation and ability to look beyond the traditional tools to think differently about media creates actionable, measurable results for her clients. Since joining Haworth in 2008 as an Associate Media Director on Target, Shari has inspired her team to develop first -to- market partnerships to ensure Haworth clients stay at the forefront of the media landscape and the competition. Prior to joining Haworth, Shari’s client experience included Miller Brewing, Procter & Gamble, Maytag, Citi, Office Depot and Bank of America.

    Shari Schraber

    Haworth Marketing

  • Carolyn is a collaborative team leader with experience developing campaigns for Target, General Mills, Pillsbury, and now, Starwood Preferred Guest. Storytelling and connectivity are the elements that have driven her career. Her expertise is in leading multidisciplinary teams through strategy, concept development, and seamless execution.

    Carolyn Petrie

    The Lacek Group

  • Umland, as everyone refers to her, has been the mom of the creative department at Martin Williams Advertising for the past seven years. She is the in-house recruiter for all the creative talent and she’s looked at thousands of portfolios over the years. In addition, she manages the creative, project management and digital resources and workloads, all while keeping a full candy jar. She’s done the same kind of job at other agencies: Carmichael Lynch, BBDO and Campbell Mithun. Before jumping into the agency world, she managed a still photography studio for ten years, working with clients like Harley-Davidson, Polaris, Target, Andersen Windows, Kohler, 3M and lots more. Working with some of the best talent in the business at various agencies has given her a appreciation for the importance of true collaboration to solve problems. And the ability to assemble the right talent to produce those award-winning ideas is just as important to the creative process. She’s been an active member of AdFed; from running The Show to being District Governor and being involved in programs like the National Student Advertising Competition. Currently on the Board of Directors for the MN Twins Community Fund and Art Buddies….she puts a premium on being an active volunteer in the creative community. To keep involved in the younger talent coming up, she’s an adjunct faculty member at The Minneapolis College of Art and Design teaching a class appropriately called “Agency”.

    Kathy Umland

    Martin Williams

  • With almost 20 years in the industry, Janicki has worked on Anheuser-Busch, Microsoft, Old Navy, ESPN, Caribou Coffee, General Mills, Jack Link's, Tempurpedic and Subaru. Janicki has also served in leadership roles at Colle+McVoy,Campbell Mithun and Martin Williams, and is a graduate of the University of Notre Dame.

    Stacy Janicki

    Carmichael Lynch

  • Caitlin is a 2012 graduate of the Minneapolis College of Art and Design (MCAD) with a Bachelor of Science degree in Entrepreneurial Studies. Since graduating, she's gained valuable experience in retail design and strategy as a Project Manager at KNOCK, Inc. in Minneapolis. One initiative she's particularly proud of is her involvement in redefining an internal/external process—taking projects from concept to completion in an ordered and streamlined way. Outside of work, Caitlin has a perpetual love for fashion and fitness and keeps a number of art history books on her shelf for quick reference.

    Caitlin Sidey

    Knock, inc.

  • Grant has fine-tuned his strategic skills with 6 years steering projects in Macy’s in-store visual marketing department. His experience aslo encompasses interactive projects and developing marketing plans with a focus on customer engagement.

    Grant Buntje

    Knock, inc.

  • Patrick founded Hunt Adkins in 1991 with a mission to create ads that don’t make you want to lie down in front of a runaway cement truck. Prior to HA, Patrick owned and sold a Utah-based entertainment newspaper, worked in the hospitality business and spent time at Fallon McElligott in both account management and planning.

    Patrick Hunt

    Hunt Adkins

  • Shanna began her career in account management and strategy. A personal and professional love for all things Web quickly expanded her focus beyond traditional strategy into the interactive realm. At Hunt Adkins she leads the charge on all things digital including B2B, B2C, non-traditional and agency-centric initiatives.

    Shanna Apitz

    Hunt Adkins

  • Troy has a diverse background in strategic plan development and execution. His work on both client and agency side has provided invaluable knowledge, allowing him to quickly grasp business trends, markets and audiences to determine what matters for success. Troy has led many award-winning campaigns from concept to completion, helping brands tell compelling stories by combining sound strategy with innovative communications tools.

    Troy Schroeder

    broadhead + Co

  • I used to be in your shoes. Full of potential and excited about the world. Now I am old, confused, and smell like expired milk. Come find out what happened.

    Jack Fahden


  • @mike_arney is a designer at Little. A graduate of The College of Visual Arts. His work includes: branding, print, interactive, photography, illustration and development. Current clients include: Target, Sealy, Lowes and Polaris. Perviously he worked as a designer for Periscope, Minnesota Public Radio andU4EA design.

    Mike Arney


  • Ivan Trushin is a multidisciplinary designer who is hands-on and idea-strong. He believes hard work, positive thinking and a bit of ink will solve most problems. A quiet adventurer at heart he has spent 5 years traversing the design field and has landed as an Art Director with SixSpeed.

    Ivan Trushin


  • Energy and passion have guided Britta in her six years of working at Olson. She has built relationships through her work experience with brands like Boston Scientific, UnitedHealthcare, the University of Minnesota, Phillips Distilling Company and Whole Foods Market. Her most recent addition is the Belize Tourism Board where Britta is leading a holistic brand campaign including a national media buy, website rebuild and brand identity development. Britta has a Bachelor's Degree in Journalism from The University of Kansas. While she loved life in Kansas, she realized there's truly no place like home and returned to her hometown of Minneapolis where she currently resides enjoying the sights, sounds, tastes and experiences that her unique Uptown neighborhood has to offer.

    Britta Savik


  • Mary Clare is a PR pro known for her creative ideas and big personality. As an Account Supervisor, Mary Clare is responsible for leading the media relations and communications strategies for brands like the Belize Tourism Board, Brisk Iced Tea and J.R. Watkins. She has a passion for creating integrated PR programs that help clients meet their business objectives and her spirited approach has secured numerous feature stories for clients in national outlets like The New York Times and USA Today.

    After receiving a Bachelor’s Degree in English from The University of Minnesota - Twin Cities, Mary Clare immediately moved to New York City where she learned the ins and outs public relations. In October 2010, she bought a new winter coat and moved back to her homeland, Minneapolis. She’s been working at Olson ever since.

    Mary Clare Jensen


  • Alfredo Martel joined Caribou Coffee in October 2008 and is currently the Sr. Vice President Marketing, assuming responsibility for the company's brand strategy and marketing activities. Mr. Martel has an M.B.A. from Boston College, and a Bachelor’s of Science Degree in Communications from Cornell University, CALS. Previously, he was employed by KFC USA and Yum! Brands, where he last served as Director of National field & multicultural marketing. He started his career in advertising, working for large multi-national agencies such as BBDO, and Grey Advertising.

    Alfredo Martel

    Caribou Coffee

  • Melissa Bertling is an Account Director with almost 14 years of agency experience. She has spent time in New York City at Saatchi & Saatchi and Los Angeles at TBWA\Chiat\Day but has since returned to her Midwest roots working at both Fallon and Colle+McVoy. During her career she has created disruptive work on brands such as: Caribou Coffee, Nestle Purina Dog Food, Jimmy Dean, Ball Park, Hillshire Farm, Uncle Ben's, Old Spice and Sprint. She even spent time at the world's largest record label, Universal Music Group, as the Director of Global Strategic Partnerships working with artists such as Lady Gaga and The Black Eyed Peas. Melissa brims with passion always pouring herself, head and heart, into her brands. For fun Melissa loves to travel the world, hike with her Golden Retriever Lobster, and brag about her recent yoga teacher certification.

    Melissa Bertling


  • @AdamDince is the Director of Earned Media for Deluxe Corporation. Prior to Deluxe, Adam was VP, Director of Search Marketing & Content Strategy at McCann WorldGroup. In his 13+ year career in digital marketing/advertising, Adam's led strategies for the world's most recognizable brands

    Adam Dince


  • A graduate of the University of St.Thomas, Matt began his career in advertising as an account management intern at several small agencies in the Twin Cities. After a year in Chicago in which he worked at HY Connect on brands such as Advocate Healthcare and Clarian Health, Matt moved back to the land of 10,000 lakes to take an account management position at Colle+McVoy where he has spent the past three and a half years working on multiple brands, including WinField, Mammoth Mountain Ski Resort, Recreational Boating and Fishing Foundation and Farm Credit Mid-America. In addition to client work, Matt also spends his time helping lead and promote C+M's summer internship program

    Matt Stengel


  • During her time building and leading departments at Target, Fallon, Gage and Hen’s Teeth, she’s found that by instituting a seamless workflow, more time can be spent planning for the future and developing new solutions. She lays the groundwork that helps Riley Hayes work not just faster, but smarter.

    Heidi Anderson

    Riley Hayes

  • Fourteen years ago, Michelle started at Marketing Midwest in an entry level position. Recently promoted to president, she now sets the strategic vision for the company that she helped build. Among other roles, Michelle excels at process and procedure, and serves as account director for the agency’s most important clients.

    Michelle Benson

    Marketing Midwest

  • Jeff’s been a Creative Director and copywriter working on brands like Miller High Life Beer, Miller Lite Beer, Carlsberg Beer, Michelob Beer, Schlitz Beer, Augsburger Beer (a lot of beers!), Volvo, Nikon, Kellogg’s, Hertz, Hebrew National, and so on for agencies like Leo Burnett, Grey, TBWA, Scali McCabe Sloves, and Doner. Jeff started the Chicago Portfolio School and his work has been awarded Communication Arts Annuals, One Show Pencils, Best Radio Commercial of the Year, and the 2012 Webby Award for Best Website for Schools and Universities.

    Jeff Epstein

    Chicago Portfolio School

  • Decades of experience producing and executing ideas for the world’s biggest action and motorsports brands culminated in the co-creation of SixSpeed, where as Principal he skillfully walks the tightrope of production, business development and client management.

    Andi Dickson


  • Digital to the core and effortlessly convivial, Barrett has been exploring rewarding outposts of social media opportunities professionally since 2008. Since joining NHI in July 2013, Barrett has broadened clients’ social capabilities, managing communities, analyzing reach and impact, and innovative digital paid media opportunities. Always pumped for a new type of project, he is an organizer of many Minneapolis advertising events and maintains his cinephile side project at TheMovieMash.com.

    Barrett Goetz

    Nina Hale



Post-Launch Happy Hour

McNamara Center

Johnson Great Room

5:15 to 7:15 pm

Now is your time. Learn the tricks of the trade and everything about the advertising universe. Join us for an evening of drinks and networking to end our mission.



The countdown has begun, but don’t wait until the last minute to
sign up. Space is limited.


$35 Pre-Registration

$45 Regular Registration

$50 Walk-in Registration (space permitting)


$40 Pre-Registration

$50 Regular Registration

$55 Walk-in Registration (space permitting)



On behalf of the Student Advertising Summit, we are over the moon with gratitude towards our sponsors. They turn the impossible, into infinite possibilities. Thank You!



Meet the Interns


Interested in Joining the SAS Crew For 2015?

The Student Advertising Summit is always looking for bright new stars to help launch next year’s event. There are six different areas to volunteer in: account management, project management, creative, social/public relations, analytics and brand ambassadors positions. It isn’t rocket science, but it is a great experience to work with people in the marketing and advertising fields.

Email us at studentadvertisingsummit@gmail.com for more information.